Significant shifts in rankings have recently been detected by both the SEO community and automated reporting tools. These may be signs that another Google update is going on. No official statements from Google as usual.
Google has confirmed that another update started rolling out somewhere around the 8th of November. Google began making use of neural matching as part of the process of generating local search results. This allows Google to better understand when users’ queries have local search intent even when the business name or description aren’t included. The update impacted globally, in all countries and languages that Google is available in. There are no required changes a business needs to make as a result of this update.
Google BERT Update: Google has announced the largest change to its search system in the past five years - the BERT update, which started rolling out this week. BERT is a neural network-based technique that improves how Google understands search queries and the intentions behind them. The search engine says it can now offer more relevant results for about one in 10 searches in English (support for other languages and locales coming later). BERT also affects the featured snippets in all languages.
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